Thought leaders – experts in their respective fields who have achieved a kind of star-status. They speak at corporate conferences and have oodles of social followers who like and comment on their LinkedIn and other posts.
Thought leaders are known to possess certain traits like emotional intelligence, active listening and creative problem solving, characteristics we can all turn into superpowers. But what do thought leaders produce? What are the outputs they have in common?
These leaders have a lot to say and they tend to be content-generating machines, boosting their professional status and marketability in the process, as well as their organizations' reputations and bottom line.
Content That Thought Leaders Produce
Write and publish books
Speak on panels and keynote events
Post, comment and share on social media
Develop blogs, guides, eBooks, reports, white papers, case studies
Host and/or guest on podcasts
Participate in webinars and videos
Maintain online courses, workshops or other content
Not every thought leader can do it all, nor should you try. It's about what works for you, your brand, audience and stakeholders.
Maybe you're thinking that it would be great to be a thought leader, but there are just so many time constraints and other problems to take care of in the here-and-now. Totally valid, which is why you need help to get started, find the right path, then stay the course.
Learn how to elevate your thought leadership with our five-step program.