Become a Thought Leader
​Developing Content for Organizations, Executives & Consultants
Are you consultant? Do you work at a nonprofit. Or perhaps you're part of a C-suite.
The common thread here is that you have knowledge to impart. Lots and lots of knowledge. But how do you turn your knowledge into content?
This four-step plan helps to turn your expertise into content and grow your business.
Steps to More Engaging and Useful Content
This 1:1 program starts with understanding and planning, then we develop the kind of content and thought leadership that's right for you and your brand.
Step 1 - Discovery.
Here's where we clarify and understand your uniqueness.
Step 2 - Planning and Research
Now we start to capture everything in one place, including your, goals, audiences, content types, competitors, etc. We'll also finalize how best to apply your resources and content assets.
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Step 3 - Content Production & Distribution.
Outputs like blogs, newsletters, webinars, social activity, even a book topic have been identified. It’s time to create, then keep creating.
Step 4 - Ongoing Engagement, Production & Iteration.
While the content development is ongoing, so should the tracking, data analysis, iteration, and relationship-building.
I’ll be with you the whole time making things easier — writing, editing, planning, researching, scheduling, being your creative partner, and overseeing your content machine.
What will you get from this program?
Creating content is its own reward but it’s only part of what you’ll get.
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More recognition for your brand
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More meetings and other opportunities you did not have before
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Ways to share your knowledge and views
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A wider business and social network
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New connections and colleagues
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A possible book(s) and other tangible content to show, which is forever
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Joy and fulfillment through the creative process
